Music promotion, like book promotion, is a daunting and expensive feat. I joined MusoSoup, a promotion site similar to SubmitHub, and the reality of promotion is a strong slap in the face. So far, I received four offers for either paid or free write-ups/articles from online magazines. The free version means my album, The Dream Merchant, gets put on a playlist somewhere, like Spotify. The paid offer guarantees me an article of perhaps 100 to 500 words. I opted for the free playlists because paying for all four would set me back about $40. That's actually not bad. I mean, that's just the nature of the beast. Is that kind of like payola? I suppose. There's no guarantee that coverage will get you sales, though, especially for ambient music. Probably, only Steve Roach and Brian Eno makes money from album sales. No wonder Martin Sturtzer technically releases a free album every week. I consider his Stay At Home concerts as albums which, for all intents and purposes, they are.
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Robinicus/Robin RayIs a musician, poet, and author from the Pacific Northwest of the US. Archives
February 2023
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